Did you think that Avatars are just fictional blue creatures running around Pandora firing great big arrows? Then think again! In the world of sales and marketing, an Avatar is a fictional representation of your ideal prospective customer.
Your response to this might be:
• Why on Earth do I need one of those?
• What’s Pandora?
Well, in the process of defining your customer Avatar, you’ll start to identify and understand the factors that influence your customers’ buying decisions.
For instance, understanding which social platforms they spend time on should help you decide how to reach out to them and reel them in.
Having a good grasp or definition of your Avatar will help you anticipate your market’s needs.
Could this help you deliver more sales and revenue? You bet it will. After all, getting to know your customers will make it easier to make sales!
Convinced yet? Well, if you're even half way there, why not give it a go? You can even download my handy Avatar template to help you get started – just click on the link below.
As for Pandora, well in the words of the director James Cameron “It's kinda the Garden of Eden with teeth and claws.” (I watch a LOT of films!)
To your success,